Goran Safar
Global Ledger
- Head of Sales
Goran Safar is Head of Sales at Global Ledger, where he leads sales activities across the public and private sectors. He works with governments, regulators and law enforcement agencies to support their use of blockchain analytics capabilities. His role combines commercial engagement with helping organizations understand how blockchain analytics can support their needs, from assessing virtual asset risks to tracing transactions and examining the movement of funds.
Prior to Global Ledger, Goran held regional sales and services management roles at IBM and Chainalysis. His background spans enterprise technology and blockchain analytics, bringing experience in working with organizations to understand requirements and connect them with suitable technology. In his current role, he applies this experience to discussions with public authorities and private sector organizations seeking to strengthen their approach to virtual assets and the risks associated with their use.
Goran's work includes providing blockchain analytics support and supporting sales and partnership activities involving multiple organizations in Central Asia and Middle as well the United Nations and the United Nations Office on Drugs and Crime (UNODC). His focus is on helping stakeholders understand the practical application of blockchain analytics in their own environments and supporting engagement around the capabilities available to them. Through his global responsibilities at Global Ledger, he works across public and private sector needs, supporting conversations about transaction analysis, risk monitoring and the use of blockchain data in addressing financial crime. His perspective draws on the relationship between technology providers and the organizations that use their capabilities, with an emphasis on understanding requirements and supporting cooperation around blockchain analytics.
Prior to Global Ledger, Goran held regional sales and services management roles at IBM and Chainalysis. His background spans enterprise technology and blockchain analytics, bringing experience in working with organizations to understand requirements and connect them with suitable technology. In his current role, he applies this experience to discussions with public authorities and private sector organizations seeking to strengthen their approach to virtual assets and the risks associated with their use.
Goran's work includes providing blockchain analytics support and supporting sales and partnership activities involving multiple organizations in Central Asia and Middle as well the United Nations and the United Nations Office on Drugs and Crime (UNODC). His focus is on helping stakeholders understand the practical application of blockchain analytics in their own environments and supporting engagement around the capabilities available to them. Through his global responsibilities at Global Ledger, he works across public and private sector needs, supporting conversations about transaction analysis, risk monitoring and the use of blockchain data in addressing financial crime. His perspective draws on the relationship between technology providers and the organizations that use their capabilities, with an emphasis on understanding requirements and supporting cooperation around blockchain analytics.